There now exists two facades of Internet users—those who are in pursuit of the latest and fresh information about anything of interest and those who are seeing the Internet as an opportunity to earn huge potential revenues. Among these two facades of Internet users, the former considers Internet marketing as a completely mysterious subject to talk about.
In fact, it is a foreign area of the web for them, being loaded with ridiculous get-rich-quickly financial schemes and shady characters ready to take advantage of innocent and uninformed consumer within the click of the mouse.
However, for Internet marketers who earns by endorsing and selling high-quality products and services, Internet marketing is a haven that provides freedom of doing what they want to do for the rest of their lives while earning more than they are earning from their previous work.
Because of the increasing number of Internet marketers, many online-based markets provide an easier and more convenient way of acquiring almost everything. The total quantity of goods sold over the Internet is consistently increasing each year as the information superhighway gains familiarity and popularity.
Studies concluded that people prefer making online purchases simply because of lower prices, wider selection of products and services to choose from, easier comparison, and the convenience of making purchases without leaving the comfort of their homes.
With common individuals enjoying the benefits of Internet marketing in terms of making purchases, Internet marketers also enjoy the continuous expansion of online-based business opportunities. Internet marketing became a very good alternative for many professionals who are disgusted with their working conditions, especially those who are getting underpaid despite of their overtime hours.
In addition, individuals from almost all walks of life have the opportunity to enjoy these benefits, whether you are a college student, a retired engineer, or simply a bored housewife. Anyone can make money online since Internet is now practically available to everyone and anywhere in the world.
There are many ways of making money online, many Internet-based business models that you can follow. The path that you will take will depend on your personal working habits, your interests, and the marketing style you are comfortable working with.
Here are some of the common forms of Internet marketing at a glance.
- Brick and Mortar Online Store- there are various corporate organizations and retail shops that created Internet versions of their brick and mortar store. Even people do not buy online; many marketers use these specific sites to gather product information before making purchases in the real world.
- Online-based Services- various industries have moved online—from dating, travel, banking, and even getting a college degree. You may earn from these as an extension for any of these service industries.
- Internet-based products by Internet Gurus- Internet marketing has the wide array of pioneers and successful marketers who have started the methods and techniques in online marketing—creating sites, pay-per-click advertising, articles marketing, and others.
- Online promotion and advertising- these include pay-per-click advertising programs (such as Google AdWords) that earns from highly-searched keywords, which became the main driving force behind most online-based financial transactions.
- Affiliate marketing- you will join an affiliate program and promote its products and services over the Internet. You will endorse the products or services, find potential clients for the affiliate company, and you will receive certain commission for every sale that you will make out of your marketing efforts. The commissions that you will receive can run from 2 to 50 percent, depending on the terms and conditions stated under the affiliate program. One affiliate click can generate several cents to a hundreds of dollars.
Among the aforementioned forms of internet marketing, the last one is the most popular business model which is a combination of affiliate sales and online advertising. There are many professionals who have adopted and became successful in this type of business model. They have created websites on their subjects of interest and of which they have gained several expert knowledge.
Once they have established their website and accumulated large quantities of web traffic, they will be able to generate modest revenue through placing some Google AdSense code on their web pages and placing several content-related affiliate links on their sites.